In Indian families, decisions often go beyond logic, driven by an unseen force called mimetic desire. This psychological concept, introduced by philosopher René Girard, explains how people subconsciously

“I have a demat account now,” smiles my friend Pooja proudly. Pooja is a doctor and education has been her passion since childhood. However, for financial education, the

In an era where pre-wedding shoots are choreographed like Bollywood blockbusters and wedding hashtags are trendier than startup names, let’s talk about one ritual that’s missing from most

In Indian families, decisions often transcend logic, influenced by an invisible force known as mimetic desire. This concept, introduced by philosopher René Girard, describes how people subconsciously imitate

A week after his hospital scare, Rameshbhai sat with a blank paper, staring at it like an unsolved puzzle. How do I even start writing my will? He

Rameshbhai, a 62-year-old businessman from Ahmedabad, had a peculiar habit. Every year, around March, he would make a list of all his financial documents, update his tax-saving investments,